Measurement of Mood States Following Light Alcohol Consumption: Evidence from the Implicit Association Test.

As the problems of mood measurements during alcohol consumption of alcoholic beverages do not necessarily evoke interpretable physiological responses, explicit reports may be contaminated by various cognitive biases or expectations. The present study examined whether emotional responses induced by the consumption of beverages containing low concentrations of alcohol can be measured using the Implicit Association Test (IAT). The IAT can detect the estimates of internal proximity between bipolar target concepts (e.g., cheerfulness and fatigue). Participants (N = 30) received three IAT sessions, followed by drinking a beverage containing 0% (control), 1%, or 3% alcohol by volume, and three IATs (at 0, 30, and 60 min after the time of consumption). We also recorded the explicit responses regarding the extent of drunkenness. The analyses of variance with alcohol concentration and time reveal dissociation between implicit and explicit measures. The IAT scores under the alcohol conditions reflect a more cheerful mood state relative to the baseline test. This effect of enhanced cheerfulness was not observed under the non-alcohol control condition. These results demonstrate that the impact of the consumption of low-alcohol beverages on mood can be measured using the IAT.