Examining the relationship between social media engagement and hospital revenue.

Apenteng, Bettye A; Ekpo, Imaobong B; Mutiso, Fedelis M; Akowuah, Emmanuel A; Opoku, Samuel T

Apenteng, Bettye A; Ekpo, Imaobong B; Mutiso, Fedelis M; Akowuah, Emmanuel A; Opoku, Samuel T.

Afiliação

Apenteng BA; Department of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia, USA.
Ekpo IB; Department of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia, USA.
Mutiso FM; Department of Biostatistics, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia, USA.
Akowuah EA; Department of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia, USA.
Opoku ST; Department of Health Policy and Community Health, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia, USA.

Health Mark Q ; 37(1): 10-21, 2020.

Article em En | MEDLINE | ID: mdl-31984874

Assuntos

Hospitais/estatística & dados numéricos; Marketing/economia; Mídias Sociais; Estudos Transversais; Humanos; Estados Unidos

Palavras-chave

Facebook; hospitals; profitability; revenue; social media

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Marketing / Mídias Sociais / Hospitais Tipo de estudo: Observational_studies / Prevalence_studies / Risk_factors_studies Limite: Humans País/Região como assunto: America do norte Idioma: En Revista: Health Mark Q Ano de publicação: 2020 Tipo de documento: Article País de afiliação: Estados Unidos País de publicação: Reino Unido

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