Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model.

Husnain, Mudassir; Wang, Zanxin; Poulova, Petra; Syed, Fauzia; Akbar, Ahsan; Akhtar, Muhammad Waheed; Akbar, Minhas; Usman, Muhammad

Husnain, Mudassir; Wang, Zanxin; Poulova, Petra; Syed, Fauzia; Akbar, Ahsan; Akhtar, Muhammad Waheed; Akbar, Minhas; Usman, Muhammad.

Afiliação

Husnain M; Department of Economics and Business Administration, University of Education Lahore, Faisalabad, Pakistan.
Wang Z; School of Business and Tourism Management, Yunnan University, Kunming, China.
Poulova P; Department of Informatics and Quantitative Methods, University of Hradec Kralove, Hradec Králové, Czechia.
Syed F; Faculty of Management Science, International Islamic University, Islamabad, Pakistan.
Akbar A; International Business School, Guangzhou College of South China University of Technology, Guangzhou, China.
Akhtar MW; Department of Management Sciences, COMSATS University Islamabad, Sahiwal, Pakistan.
Akbar M; Department of Management Sciences, COMSATS University Islamabad, Sahiwal, Pakistan.
Usman M; Department of Economics and Business Administration, University of Education Lahore, Faisalabad, Pakistan.

Front Psychol ; 11: 533216, 2020.

Article em En | MEDLINE | ID: mdl-33519569

Palavras-chave

brand equity; brand hate; duplex theory of hate; narcissistic personality; similar competitor offer

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Prognostic_studies / Risk_factors_studies Aspecto: Equity_inequality Idioma: En Revista: Front Psychol Ano de publicação: 2020 Tipo de documento: Article País de afiliação: Paquistão País de publicação: Suíça

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