Investigating the relative merits of using a mixed reality context for measuring affective response and predicting tea break snack choice.

Low, Julia Y Q; Diako, Charles; Lin, Vivian H F; Yeon, Liang Jun; Hort, Joanne

Low, Julia Y Q; Diako, Charles; Lin, Vivian H F; Yeon, Liang Jun; Hort, Joanne.

Afiliação

Low JYQ; Riddet Institute, Massey University, Palmerston North 4410, New Zealand; Food Experience and Sensory Testing (Feast) Lab, Massey University, Palmerston North 4410, New Zealand.
Diako C; Food Experience and Sensory Testing (Feast) Lab, Massey University, Palmerston North 4410, New Zealand; School of Food and Advanced Technology, Massey University, Auckland 0632, New Zealand.
Lin VHF; Singapore Institute of Technology (SIT), Singapore.
Yeon LJ; Singapore Institute of Technology (SIT), Singapore.
Hort J; Riddet Institute, Massey University, Palmerston North 4410, New Zealand; Food Experience and Sensory Testing (Feast) Lab, Massey University, Palmerston North 4410, New Zealand; School of Food and Advanced Technology, Massey University, Auckland 0632, New Zealand. Electronic address: j.hort@massey.ac

Food Res Int ; 150(Pt A): 110718, 2021 12.

Article em En | MEDLINE | ID: mdl-34865749

Assuntos

Realidade Aumentada; Lanches; Emoções; Feminino; Preferências Alimentares; Humanos; Masculino; Chá

Palavras-chave

Choice behaviour; Consumer; Consumer research methodologies; Context; Emerging Technology; Emerging sensory and consumer behaviour; Emotional response; Emotions; Immersive Technology; Liking; Product research; Sensory; Testing settings

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Lanches / Realidade Aumentada Tipo de estudo: Prognostic_studies / Risk_factors_studies Limite: Female / Humans / Male Idioma: En Revista: Food Res Int Ano de publicação: 2021 Tipo de documento: Article País de afiliação: Nova Zelândia País de publicação: Canadá

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