Knowledge, Messaging, and Selection of Whole-Grain Foods: Consumer and Food Industry Perspectives.
J Nutr Educ Behav
; 54(12): 1086-1098, 2022 Dec.
Article
em En
| MEDLINE
| ID: mdl-36244876
ABSTRACT
OBJECTIVE:
To explore whole-grain food definitions in labeling and relevance to consumers and the food industry.DESIGN:
Semistructured focus groups and interviews.SETTING:
Online.PARTICIPANTS:
Consumers (nâ¯=â¯43) aged ≥ 18 years currently purchasing/consuming grain foods. Food industry participants (nâ¯=â¯17) currently/recently employed within grain food companies. PHENOMENON OF INTEREST Impact of using whole-grain food definitions in labeling.ANALYSIS:
Inductive thematic analysis.RESULTS:
Six major themes included consumer knowledge and understanding of whole-grain foods; factors affecting consumer grain food choices; consumer skepticism of labeling; consumer preferences toward whole-grain labeling; acceptability and feasibility of whole-grain food definitions in the food industry; and food innovation/reformulation. For the food industry, definitions impact feasibility, food innovation, and reformulation. Skepticism affected consumer knowledge and understanding, impacting grain food choice and their preference regarding whole-grain labeling. Consumers preferred whole grain in the name of a food and placing the percent of whole grain on the front-of-pack. CONCLUSIONS AND IMPLICATIONS Our findings suggest that definitions and regulations, consumer education, and strategies addressing factors influencing consumer choice are needed to improve population whole-grain intakes. Future research may consider formal regulation and implementation of standardized whole-grain food definitions in labeling and explore the subsequent impact on consumer choice and whole-grain intake.Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Grãos Integrais
/
Preferências Alimentares
Tipo de estudo:
Qualitative_research
Limite:
Humans
Idioma:
En
Revista:
J Nutr Educ Behav
Assunto da revista:
CIENCIAS DA NUTRICAO
/
CIENCIAS DO COMPORTAMENTO
/
EDUCACAO
Ano de publicação:
2022
Tipo de documento:
Article