Cost-effectiveness of television, radio, and print media programs for public mental health education.
Psychiatr Serv
; 49(6): 808-11, 1998 Jun.
Article
em En
| MEDLINE
| ID: mdl-9634162
ABSTRACT
Mass media campaigns to influence public attitudes and behaviors in the area of mental health must consider cost-effectiveness, which is based on actual costs, the number of people reached (exposures), and the impact of the program on the individual. Cost per exposure is a critical factor. The authors review their experience in developing media programs in several broadcast formats and in print. Their experience suggests that an effective television production has a very high per-exposure cost and that radio is a more cost-effective way to present health messages. Radio programs also have the advantage of reaching people in their homes or cars or at work. Brief segments may be particularly cost-effective because they can be can be inserted between programs during prime-time hours. Print media--newspapers, magazines, and newsletters--can be cost-effective if magazine or newspaper space is free, but newsletters can be costly due to fixed postage costs. One advantage of print is that it can be reread, clipped out, copied, and passed on.
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Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Opinião Pública
/
Rádio
/
Televisão
/
Saúde Mental
/
Educação em Saúde
/
Meios de Comunicação de Massa
Tipo de estudo:
Evaluation_studies
/
Health_economic_evaluation
Limite:
Humans
País/Região como assunto:
America do norte
Idioma:
En
Revista:
Psychiatr Serv
Assunto da revista:
PSIQUIATRIA
Ano de publicação:
1998
Tipo de documento:
Article
País de afiliação:
Estados Unidos