RESUMEN
Research suggests that encouraging motivated residents to reach out to others in their social network is an effective strategy for increasing the scale and speed of conservation action adoption. However, little is known about how to effectively encourage large numbers of residents to reach out to others about conservation causes. We examined the influence of normative and efficacy-based messaging at motivating residents to engage in and to encourage others to participate in native plant gardening in their community. To do so, we conducted a field experiment with messages on mailings and tracked native plant vouchers used. Efficacy messages tended to be more effective than normative messages at increasing residents' willingness to reach out to others to encourage conservation action, as indicated by a several percentage point increase in native plant voucher use by residents' friends and neighbors. Messages sometimes had different impacts on residents based on past behaviors and perceptions related to native plant gardening. Among these subgroups, efficacy and combined efficacy and norm messages most effectively encouraged individual and collective actions, as indicated by increased voucher usage. Our findings suggest that interventions that build residents' efficacy for engaging in a conservation behavior and for reaching out to others may be a promising path forward for outreach. However, given our results were significant at a false discovery rate cutoff of 0.25 but not 0.05, more experimental trials are needed to determine the robustness of these trends.
Intervenciones Normativas y Basadas en la Eficiencia para Facilitar la Difusión del Comportamiento de Conservación por Medio de las Redes Sociales Resumen Las investigaciones sugieren que alentar a los residentes motivados para que se comuniquen con otros en sus redes sociales es una estrategia efectiva para incrementar la escala y velocidad de la adopción de las acciones de conservación. Sin embargo, se sabe poco sobre cómo alentar de manera efectiva a un gran número de residentes para que hablen con otros sobre las causas de la conservación. Examinamos la influencia de la mensajería normativa y basada en la eficiencia sobre la motivación de los residentes para ellos mismos participar y alentar a otros a participar en la jardinería de plantas nativas dentro de su comunidad. Para lograr esto, realizamos un experimento de campo con mensajes en los envíos y rastreo de los vales usados para plantas nativas. Los mensajes de eficiencia tendieron a ser más efectivos que los mensajes normativos para incrementar la voluntad de los residentes para alentar a otros a tomar acciones de conservación, como lo indicó el incremento de varios puntos porcentuales en el uso de vales para plantas nativas de los amigos y vecinos de los residentes. Los mensajes a veces tuvieron un impacto diferente sobre los residentes con base en los comportamientos pasados y las percepciones relacionadas con la jardinería de plantas nativas. Entre estos subgrupos, la eficiencia, la eficiencia combinada y los mensajes normativos fueron los factores que alentaron de manera más efectiva las acciones individuales y colectivas, como lo indicó el incremento en el uso de vales. Nuestros hallazgos sugieren que las intervenciones que construyen la eficiencia de los residentes para participar en el comportamiento de conservación y para comunicarse con otros sobre éstas puede ser un camino prometedor para la divulgación. Sin embargo, ya que nuestros resultados fueron significativos a una tasa límite de descubrimientos falsos de 0.25 y no 0.05, se requieren más pruebas experimentales para determinar la fortaleza de estas tendencias.
Asunto(s)
Conservación de los Recursos Naturales , Jardinería , Red SocialRESUMEN
Recent debates around the meaning and implications of compassionate conservation suggest that some conservationists consider emotion a false and misleading basis for moral judgment and decision making. We trace these beliefs to a long-standing, gendered sociocultural convention and argue that the disparagement of emotion as a source of moral understanding is both empirically and morally problematic. According to the current scientific and philosophical understanding, reason and emotion are better understood as partners, rather than opposites. Nonetheless, the two have historically been seen as separate, with reason elevated in association with masculinity and emotion (especially nurturing emotion) dismissed or delegitimated in association with femininity. These associations can be situated in a broader, dualistic, and hierarchical logic used to maintain power for a dominant male (White, able-bodied, upper class, heterosexual) human class. We argue that emotion should be affirmed by conservationists for the novel and essential insights it contributes to conservation ethics. We consider the specific example of compassion and characterize it as an emotional experience of interdependence and shared vulnerability. This experience highlights conservationists' responsibilities to individual beings, enhancing established and widely accepted beliefs that conservationists have a duty to protect populations, species, and ecosystems (or biodiversity). We argue compassion, thus understood, should be embraced as a core virtue of conservation.
El Sentimiento como Fuente de Entendimiento Moral en la Conservación Resumen Los debates recientes en torno al significado y las implicaciones de la conservación compasiva sugieren que algunos conservacionistas consideran al sentimiento como una base falsa y engañosa para el juicio moral y la toma de decisiones. Seguimos estas creencias hasta una convención sociocultural prolongada y relacionada con el género y argumentamos que el menosprecio por el sentimiento como fuente del entendimiento moral es problemático empírica y moralmente. De acuerdo con el conocimiento científico y filosófico actual, la razón y el sentimiento se entienden de mejor manera como pareja, en lugar de como opuestos. Sin embargo, ambos conceptos han estado históricamente separados, con la razón como concepto elevado asociado con la masculinidad y el sentimiento (especialmente el sentimiento de crianza) rechazado o deslegitimado en asociación con la feminidad. Estas asociaciones pueden situarse dentro de una lógica más general, dualista y jerárquica usada para mantener el poder de la clase humana del macho dominante (blanco, sin discapacidades, de clase alta, heterosexual). Sostenemos que el sentimiento debería ser ratificado por los conservacionistas por el conocimiento novedoso y esencial que contribuye a la ética de la conservación. Consideramos el ejemplo específico de la compasión y lo caracterizamos como una experiencia emocional de la interdependencia y la vulnerabilidad compartida. Esta experiencia resalta las responsabilidades que los conservacionistas tienen con los individuos, fortaleciendo las creencias establecidas y ampliamente aceptadas de que los conservacionistas tienen el deber de proteger a las poblaciones, especies y ecosistemas (o a la biodiversidad). Sostenemos que la compasión, entendida así, debería ser aceptada como una virtud nuclear de la conservación.
Asunto(s)
Conservación de los Recursos Naturales , Ecosistema , Emociones , Biodiversidad , Humanos , Principios MoralesRESUMEN
Shifting the public towards plant-based diets is critical for achieving environmental and public health outcomes. Increasingly news articles and organizations have begun using the saliency of the COVID-19 crisis to highlight the link between animal agriculture, pandemic risks, and other widespread public health threats. Yet, little is known about the effectiveness of this messaging strategy for motivating dietary change. We conducted a randomized trial with an online sample to examine the impact of: (1) a message that uses the saliency of the COVID-19 pandemic to highlight the risk of disease transmission from factory farms, and (2) a message that uses the saliency of the COVID-19 pandemic to highlight the threat to worker's health created by factory farms. We examine whether these messages are more effective at changing beliefs about and behavioral intentions towards plant-based eating, as compared to more traditional messages that highlight the environmental, personal health, or animal welfare implications of factory farmed meat consumption. We find that all messages differentially influenced beliefs about the various negative consequences of meat consumption. However, these altered beliefs did not differentially motivate changes in respondents' intentions to reduce meat consumption and choose plant-based alternatives. This was possibly due to the numerous other barriers to behavior change identified in qualitative survey responses, such as cost, taste, and social factors. We did find that messages that highlight the personal health benefits of reduced meat consumption were more effective at increasing public trust in the message deliverer. Our results suggest that highlighting personal health benefits in messaging and addressing the additional identified barriers to behavior change may be critical for building trust and shifting the public towards plant-based diets.
Asunto(s)
COVID-19 , Pandemias , Dieta , Dieta Vegetariana , Humanos , SARS-CoV-2RESUMEN
Achieving conservation outcomes requires concerted engagement from many people across diverse societies. However, many conservation practitioners struggle to engage new audiences. Research suggests one effective strategy to reach nonengaged individuals is to encourage interested conservation actors to share information, provide resources and assistance, and organize local events to recruit others; we call these "diffusion behaviors." Previous studies suggest few conservation actors who engage in personal-sphere PEB also engage in diffusion PEB, potentially because these behaviors have unique barriers which have yet to be identified. We investigated if there are different psychosocial drivers of diffusion and personal-sphere PEB by surveying residents in Colorado, USA about their personal-sphere wildscape behaviors (e.g. planting native plants) and diffusion wildscape behaviors (e.g. helping a friend plant native plants). Including diffusion-specific psychosocial variables led to better predictions of both personal-sphere and diffusion PEB. Diffusion-specific self-efficacy, social and environmental response efficacy, and reputational concerns about perceived competence were significant predictors of diffusion behavior. Diffusion-specific environmental response efficacy and injunctive norms enforced through sanctioning significantly predicted personal-sphere behavior. Personal-sphere self-efficacy and dynamic norm beliefs predicted both behavior types. Our findings suggest that research should consider personal-sphere and diffusion PEB as distinct domains and should investigate the power of diffusion-specific perceptions. Conservation outreach programs seeking to encourage diffusion of PEB may benefit from designing programming to try to change these perceptions.
Asunto(s)
Jardinería , Conducta Social , Colorado , Humanos , Autoeficacia , Encuestas y CuestionariosRESUMEN
Fieldwork is a critical tool for scientific research, particularly in applied disciplines. Yet fieldwork is often unsafe, especially for members of historically marginalized groups and people whose presence in scientific spaces threatens traditional hierarchies of power, authority, and legitimacy. Research is needed to identify interventions that prevent sexual harassment and assault from occurring in the first place. We conducted a quasi-experiment assessing the impacts of a 90-min interactive training on field-based staff in a United States state government agency. We hypothesized that the knowledge-based interventions, social modeling, and mastery experiences included in the training would increase participants' sexual harassment and assault prevention knowledge, self-efficacy, behavioural intention, and behaviour after the training compared to a control group of their peers. Treatment-control and pre-post training survey data indicate that the training increased participants' sexual harassment and assault prevention knowledge and prevention self-efficacy, and, to a lesser extent, behavioural intention. These increases persisted several months after the training for knowledge and self-efficacy. While we did not detect differences in the effect of the training for different groups, interestingly, post-hoc tests indicated that women and members of underrepresented racial groups generally scored lower compared to male and white respondents, suggesting that these groups self-assess their own capabilities differently. Finally, participants' likelihood to report incidents increased after the training but institutional reports remained low, emphasizing the importance of efforts to transform reporting systems and develop better methods to measure bystander actions. These results support the utility of a peer-led interactive intervention for improving workplace culture and safety in scientific fieldwork settings. PROTOCOL REGISTRATION: "The stage 1 protocol for this Registered Report was accepted in principle on August 24, 2022. The protocol, as accepted by the journal, can be found at: https://doi.org/10.6084/m9.figshare.21770165 .