Organic milk preference: is it a matter of information?

This study evaluates how textual information treatments (no information, animal welfare, quality, sustainability, and production cost) applied to organic production affect consumer preferences and willingness to pay for organic milk. We performed a choice experiment on 1250 Italian consumers, using a between-subject design. Our results show that without information, consumers on the average do not show a preference for organic milk. The impact of the information provided on the organic milk preference is mixed. Treatments on quality and production costs have no effect on consumer preferences for organic milk. On the contrary, consumers who received information on animal welfare or about environmental sustainability in organic farming showed a greater willingness to pay for organic milk than for conventional milk. Our results are in line with other studies that have observed that providing information about the ethical features of organic farming, such as animal welfare and environmental sustainability, has the greatest positive effect on consumer willingness to pay. These results are important for the possible strategies that stakeholders of the supply chain may enact to promote organic milk consumption.

Investigating the role of personal and context-related factors in convenience foods consumption.

In the scenario of food consumptions, we witness the consumer's growing consideration for the "convenience" attribute. Our study intends to understand the consumer behaviour towards convenience-processed foods by analysing in a single model the role of beliefs, personal traits, social influence and market availability. We applied a Structural Equation Model (SEM) to a representative sample of 426 Italian consumers. The results show a correlation between intention to consume convenience-processed foods and social influence, market availability and several personal traits, suggesting strategies for the development of the convenience food market.

Using the animal to the last bit: Consumer preferences for different beef cuts.

Meat is expensive to produce, making it is essential to understand the importance consumers pay to different meat cuts. Previous research on consumers' meat choices has mainly focused on meat species, while consumer preferences for meat cuts has so far only received limited interest. The aim of this study is to shed some light into this relatively unexplored area by answering four research questions. First, this study intends to show the relative importance meat cuts play in relation to other extrinsic product attributes. Secondly, this paper looks into differences in choice criteria between regular and special occasions. Third, consumer segments that differ in their preferences and beef purchase are identified, and, finally, the meat purchase portfolios of these segments are revealed. A stated preference methodology of a discrete choice experiment with cut-specific prices covering several meat cuts simultaneously is proposed to answer the research questions. The sample consists of 1500 respondents representative of the Italian population in terms of age, gender and geographic location The results shows that meat cut is the most important factor when choosing bovine meat followed by quality certification (origin), production technique, the type of breed and price. In terms of consumption occasions, we observe significantly lower price sensitivity for marbled steaks and cutlets for special occasions compared to normal occasions. Segmentation analysis shows that while the choices of two segments (comprising about 40% of the sample) are mostly driven by extrinsic product attributes, the remaining segments are mostly driven by meat cuts. These varying preferences are also reflected in the purchase portfolios of the different segments, while less variability is detected from a socio-demographic perspective.

Puppy power: How neophobia, attitude towards sustainability, and animal empathy affect the demand for insect-based pet food.

Despite growing commercial interest in novel foods, there are few studies that analyse consumer willingness to purchase them as pet food. This study aimed to test whether consumers are willing to accept the use of foods with insect-based ingredients, which are found to be poorly accepted for human consumption, to feed their pets. In our case study, we analysed the willingness of 400 Italian dog and/or cat caregivers to pay for pet foods containing insect proteins, as measured by the Multiple Price List methodology. We also explored the role of food neophobia, attention to environmental sustainability, and empathy toward one's pet. The results of the study pointed out that the usual determinants of acceptance in the consumption of novel foods, such as food neophobia and attention to environmental sustainability, play an important role even when the purchase is for the household pet, and that empathy as an expression of the pet caregiver's personal relationship with their pet becomes an additional factor. Insect-based pet foods proved to be attractive for purchase only when consumers are well informed about the product's properties in terms of sustainability and healthiness for their pets.

Food habits. Changes among young Italians in the last 10 years.

The study aims to identify future trends in food habits by comparing the food choices made in Italy by Generation X in the year 2000 with those of Generation Y in 2009. The analysis was conducted utilising the food expenditures surveyed by the National Statistics Institute on a representative sample of consumers. Segmentation was performed using the Latent Class Clustering in order to identify the principal food patterns and their evolution in the span of a decade. The results point out some trends of homologation in food consumptions that are potentially problematic from the viewpoint of the healthy aspects. An increase is noted among the so-called savers, characterised by a diet with a high energetic density, while a decline is noted among the young "traditionals" who stand out for their high consumptions of fruit, vegetables and fish. Out-of-the-home consumptions become established among singles, and there is an increase of easy to prepare and ready to eat products, especially among the young people with children of Northern Italy. These elements raise several issues with regard to social, economic and health implications. Public intervention becomes fundamental to provide information and stimulate markets in orienting producers and consumers towards virtuous models, compatible with the new demands of society.

Post-lockdown changes in diet in Italy and the USA: Return to old habits or structural changes?

This study analyses the impacts of the COVID-19 pandemic on food consumption at the end of the first lockdown in the New York State (USA) and in Italy (spring 2020). The results of our study show that important changes occurred in food habits in these two countries, in which lockdown was very similar. Three models of response to the shock of the lockdown were noted in both countries. The first model (40%) includes individuals who largely increased their food consumption, the second model (26%) showed a more virtuous and responsible behaviour, while the third model (34%) displayed no change in food consumption. Diet quality in terms of healthiness and sustainability declined in the USA, while in Italy, approximately one-third of the sample showed an improvement in diet in these same areas. The use of sociodemographic, motivational, and behavioural variables to profile subjects who adhered to each food model has made it possible to obtain information that can be used to develop communication campaigns and policies for a healthier and more sustainable diet.

Discrete choice experiments with multiple price vectors for products sold in a wide price range.

The discrete choice experiment is a widely used methodology in consumer studies. However, applying this method to investigate the market of products sold in a wide price range could present issues as to the quality of the estimate of preferences. In fact, for this type of product, frequently consumers may have different behaviours when faced with different price levels. For example, some market segments may refrain from purchasing products below certain price thresholds, considering them of an unacceptable quality, while others choose only below certain prices. To work around this problem area, we propose a methodology in which each respondent declares his own price interval of reference and consequently participates in a choice experiment with a price vector coherent with his habits. In this manner, we are able to grasp and include in the estimations the heterogeneity of consumers with respect to price and thus obtain more accurate willingness to pay estimates. •The method describes a procedure to bypass issues related to identifying the price vector in discrete choice experiments that involve products sold in a wide price range.•We propose a discrete choice experiment with different price vectors for consumer segments with different price preferences.

Typical Vine or International Taste: Wine Consumers' Dilemma Between Beliefs and Preferences.

BACKGROUND: The wine-growing sector is probably one of the agricultural areas where the ties between product quality and territory are most evident. Geographical indication is a key element in this context, and previous literature has focused on demonstrating how certification of origin influences the wine purchaser's behavior. However, less attention has been devoted to understanding how the value of a given name of origin may or may not be determined by the various elements that characterize the typicality of the wine product on that territory: vines, production techniques, etc. METHODS: It thus seems interesting, in this framework, to evaluate the impacts of several characteristic attributes on the preferences of consumers. This paper will analyze, in particular, the role of the presence of autochthonous vines in consumers' choices. The connection between name of origin and autochthonous vines appears to be particularly important in achieving product "recognisability", while introducing "international" vines in considerable measure into blends might result in the loss of the peculiarity of certain characteristic and typical local productions. A standardization of taste could thus risk compromising the reputation of traditional production areas. The objective of this study is to estimate, through an experimental auction on the case study of Chianti, the differences in willingness to pay for wines produced with different shares of typical vines. RESULTS: The results show that consumers have a willingness to pay for wine produced with typical blends 34% greater than for wines with international blends. CONCLUSION: However, this difference is not confirmed by blind tasting, raising the issue of the relationship between exante expectations about vine typicality and real wine sensorial characteristics. Finally, some recent patents related to wine testing and wine packaging are reviewed.