Efectos de la modalidad de presentación de un mensaje de educación entretenimiento de prevención del VIH

Introducción: Se presentan los resultados de un estudio experimental para contrastar el efecto de la modalidad de presentación de un mensaje de educación-entretenimiento (escrito versus audiovisual) en los procesos cognitivos de recepción, en función de la necesidad de cognición. Método: Participaron 109 hombres que tienen sexo con hombres (HSH), distribuidos aleatoriamente en dos condiciones experimentales (mensaje escrito versus mensaje audiovisual). Resultados: Se encontró que la necesidad de cognición moderó el efecto de la modalidad del mensaje sobre la elaboración cognitiva (el mensaje escrito incrementaba la elaboración cognitiva en participantes con baja necesidad de cognición) y sobre la contraargumentación (el formato escrito generó menor contraargumentación en participantes con alta necesidad de cognición), pero no sobre la reactancia. Conclusiones: La efectividad de un mensaje de educación-entretenimiento está determinada tanto por las características del mensaje (la modalidad de presentación) como por las diferencias individuales de las personas (la necesidad de cognición). De manera particular, la necesidad de cognición es una variable relevante para comprender los procesos cognitivos de recepción (la elaboración cognitiva y la contraargumentación) que desempeñan un papel fundamental en el estudio de la persuasión narrativa.

Introduction: This article presents the results of an experimental study that sought to contrast the effect of the entertainment education message (written versus audiovisual) on the cognitive processes of reception, as a function of the need for cognition. Method: 109 MSM participated, randomly distributed, in two experimental conditions (written versus audiovisual message). Results: We found that the need for cognition moderated the effect of message modality on cognitive elaboration and in contra-argumentation, but not on reactance. Data shows that written message increased cognitive elaboration in participants with low need for cognition and generated less contra-argumentation in participants with a higher need for cognition. Conclusions: The effectiveness of an entertainment-education message is determined by both the characteristics of the message (the modality of presentation) and the individual differences of people (the need for cognition). In particular, the need for cognition is a relevant variable for understanding the cognitive processes of reception (cognitive elaboration and contra-argumentation) that play a fundamental role in the study of narrative persuasion.

"It Happened to Me and It's Serious": Conditional Indirect Effects of Infection Severity Narrated in Testimonial Tweets on COVID-19 Prevention.

The health crisis caused by COVID-19 resulted in societal breakdowns around the world. Our research is based on determining which features of testimonial messages are most relevant in increasing persuasive impact. An online experiment with a 2 (severity infection narrative: low vs. high) × 2 (infection target: narrative's protagonist vs. protagonist's father) between-subject factorial design was carried out. Young people between 18 and 28 years (N = 278) were randomly assigned to one of the four experimental conditions, where they were asked to read a narrative message in the form of a Twitter thread describing a COVID-19 infection (with mild or severe symptoms) that affected either the protagonist of the message (a 23-year-old young person) or their father. After reading the narrative message, the mediating and dependent variables were evaluated. A message describing a severe COVID-19 infection affecting their protagonist to increase the perception of personal risk increased the persuasive impact through an increase in cognitive elaboration and a reduction in reactance. Our study highlights that creating persuasive messages based on social media targeted at young people that describe a careless behavior resulting in a severe COVID-19 infection can be an appropriate strategy for designing prevention campaigns.

Does Internet Use Promote Subjective Well-Being? Evidence from the Different Age Groups Based on CGSS 2017 Data.

Mobile Internet technology has developed so rapidly that the Internet has become indispensable in everyday life. There is a continuous debate about the relationship between internet use and subjective well-being. In contrast to observing whether one has Internet access, this paper focuses on three dimensions of Internet usage: frequency of use, online relationship size, and Internet proficiency. Based on the Chinese nationwide data collected in 2017, the results of the ordinary least squares regression model demonstrate that Internet use has a significant positive association with subjective well-being. In addition, this study also discovers that the effect of Internet use on the subjective well-being of individuals of different ages is heterogeneous; middle-aged individuals benefit from more frequent Internet use and larger-scale networks; the young and older adults benefit from organizing communication in groups. The results of this study can provide targeted suggestions for improving the subjective well-being of different age groups in Internet use.

Mediation, Moderation, and Conditional Process Analysis: Concepts, Computations, and Some Common Confusions.

This work provides a conceptual introduction to mediation, moderation, and conditional process analysis in psychological research. We discuss the concepts of direct effect, indirect effect, total effect, conditional effect, conditional direct effect, conditional indirect effect, and the index of moderated mediation index, while providing our perspective on certain analysis and interpretation confusions that sometimes arise in practice in this journal and elsewhere, such as reliance on the causal steps approach and the Sobel test in mediation analysis, misinterpreting the regression coefficients in a model that includes a product of variables, and subgroups mediation analysis rather than conditional process analysis when exploring whether an indirect effect depends on a moderator. We also illustrate how to conduct various analyses that are the focus of this paper with the freely-available PROCESS procedure available for SPSS, SAS, and R, using data from an experimental investigation on the effectiveness of personal or testimonial narrative messages in improving intergroup attitudes.

Smoking prevention with narrative messages. An experimental study on the joint effect of audience-character similarity and narrative voice. / Prevención del tabaquismo con mensajes narrativos. Estudio experimental sobre el efecto conjunto de la similitud con el protagonista y la voz narrativa.

This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age range 18-55 years) with a 2 (narrative voice: first- vs. third-person message) x 2 (audience-protagonist similarity: low vs. high) between-subjects factorial design. Results showed that the optimal reception condition (first-person narrative with a highly similar protagonist to the audience) induced the highest levels of identification with the protagonist (a former smoker who described the process of quitting smoking and subsequent the improvements he has experienced). Mediational analyses showed that the optimal reception condition exerted significant indirect effects on the dependent variables, due to the increase in identification and reactance reduction. In addition, the optimal reception condition also exerted a significant indirect effect on the perceived effectiveness of the preventive response that was explained by stronger identification and weaker counterarguing. The present study opens an innovative line of research on the construction of narrative messages for smoking prevention. The relevance of the characteristics of these messages is highlighted in order to activate mediating processes that facilitate persuasion.

El presente trabajo se centra en la prevención del tabaquismo utilizando mensajes narrativos. En particular, se analiza el papel de dos características de los mensajes narrativos que pueden influir, de manera indirecta, en la intención de dejar de fumar, las expectativas de auto-eficacia y la percepción de la eficacia de la respuesta preventiva. Para ello, se llevó a cabo una investigación experimental (N = 680, 50% mujeres y rango de edad 18-55 años) con un diseño factorial 2 (voz narrativa: mensaje en primera vs. tercera persona) x 2 (similitud con el protagonista: baja vs. alta). Los resultados mostraron que la condición óptima de recepción (narración en primera persona protagonizada por un personaje similar a la audiencia) indujo niveles más elevados de identificación con el protagonista (un exfumador describía el proceso de abandono del tabaco y las mejoras que ha experimentado desde entonces). Los análisis mediacionales mostraron que la condición óptima de recepción ejercía efectos indirectos significativos sobre las variables dependientes que se debían al aumento de la identificación y la reducción de la reactancia. Además, la condición óptima de recepción también ejerció un efecto indirecto significativo sobre la eficacia percibida de la respuesta preventiva que se explicaba por el incremento de la identificación y la reducción de la contra-argumentación. El presente trabajo abre una línea de estudio sobre la construcción de mensajes narrativos para la prevención del tabaquismo. Se pone de manifiesto la relevancia de las características que dichos mensajes deben tener para que se activen procesos mediadores que faciliten la persuasión.

Prevención del tabaquismo con mensajes narrativos. Estudio experimental sobre el efecto conjunto de la similitud con el protagonista y la voz narrativa / Smoking prevention with narrative messages. An experimental study on the joint effect of audiencecharacter similarity and narrative voice

El presente trabajo se centra en la prevención del tabaquismo utilizando mensajes narrativos. En particular, se analiza el papel de doscaracterísticas de los mensajes narrativos que pueden influir, de manera indirecta, en la intención de dejar de fumar, las expectativas deauto-eficacia y la percepción de la eficacia de la respuesta preventiva.Para ello, se llevó a cabo una investigación experimental (N = 680,50% mujeres y rango de edad 18-55 años) con un diseño factorial 2(voz narrativa: mensaje en primera vs. tercera persona) x 2 (similitudcon el protagonista: baja vs. alta). Los resultados mostraron que lacondición óptima de recepción (narración en primera persona protagonizada por un personaje similar a la audiencia) indujo niveles máselevados de identificación con el protagonista (un exfumador describía el proceso de abandono del tabaco y las mejoras que ha experimentado desde entonces). Los análisis mediacionales mostraron quela condición óptima de recepción ejercía efectos indirectos significativos sobre las variables dependientes que se debían al aumento de laidentificación y la reducción de la reactancia. Además, la condiciónóptima de recepción también ejerció un efecto indirecto significativosobre la eficacia percibida de la respuesta preventiva que se explicabapor el incremento de la identificación y la reducción de la contra-argumentación. El presente trabajo abre una línea de estudio sobre laconstrucción de mensajes narrativos para la prevención del tabaquismo. Se pone de manifiesto la relevancia de las características que dichos mensajes deben tener para que se activen procesos mediadoresque faciliten la persuasión. (AU)

This study focuses on smoking prevention using narrative messages.In particular, the role of two narrative attributes that can indirectlyinfluence the intention to quit smoking, self-efficacy expectations andthe perceived effectiveness of the preventive response were analysed.An experimental study was carried out (N = 680, 50% women and agerange 18-55 years) with a 2 (narrative voice: first- vs. third-person message) x 2 (audience-protagonist similarity: low vs. high) between-subjects factorial design. Results showed that the optimal reception condition (first-person narrative with a highly similar protagonist to theaudience) induced the highest levels of identification with the protagonist (a former smoker who described the process of quitting smokingand subsequent the improvements he has experienced). Mediationalanalyses showed that the optimal reception condition exerted significant indirect effects on the dependent variables, due to the increasein identification and reactance reduction. In addition, the optimalreception condition also exerted a significant indirect effect on theperceived effectiveness of the preventive response that was explainedby stronger identification and weaker counterarguing. The presentstudy opens an innovative line of research on the construction of narrative messages for smoking prevention. The relevance of the characteristics of these messages is highlighted in order to activate mediatingprocesses that facilitate persuasion. (AU)

Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes.

Narrative messages are increasingly being used in the field of tobacco prevention. Our study is based on narrative persuasion and aims to analyze the psychological mechanisms that explain why the narrative voice is relevant to promote persuasive impact. An online experiment with a 2 (narrative voice) × 2 (message) factorial design was carried out. Participants (525 adult smokers) were randomly assigned to two experimental conditions (first-person versus third-person narrative message). To increase the external validity of the study, two different messages were used within each condition. After reading the narrative message the mediating and dependent variables were evaluated. Participants who read the narrative in the first person experienced greater identification. Moreover, mediational analysis showed that both counterarguing and cognitive elaboration played a significant role in the relationship between narrative voice, identification, and persuasive impact. This study confirm that narrative voice is not only an anecdotal formal choice but that it indirectly affects variables related to tobacco prevention, due to the fact that first-person messages activate a mechanism of affective connection with the message (increasing the identification with the protagonist) that decreases resistance to prevention (the counterarguing process) while simultaneously stimulating reflection or cognitive elaboration.

Identification With Characters, Elaboration, and Counterarguing in Entertainment-Education Interventions Through Audiovisual Fiction.

The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the ages of 14 and 20, randomly distributed to three different groups. Each of the groups was exposed to a different episode of the Colombian television series Revelados, desde todas las posiciones. The results showed that greater identification with the main character of the episode transmitting a prevention message was associated with greater cognitive elaboration, which in turn led to more favorable attitudes toward the topics addressed. However, counterarguing was not observed to play a significant mediating role. The findings of this study allow us to conclude that getting people to think and reflect can help persuade them, which suggests that narrative persuasion models and dual models of rhetorical persuasion can be compatible in certain contexts, such as when messages are designed in such a way that characters make explicit arguments that endorse a prosocial message through dialogues.

Schematic representations of ethnic minorities in young university students / Representaciones esquemáticas del contacto con minorías étnicas en jóvenes universitarios

This study analyzes the cognitive representations of ethnic minorities in a sample of Spanish undergraduate students. As a general hypothesis it was predicted that perceived differences in social status shape these representations and expectations for contact. In consecutive group interviews, participants were quizzed about their knowledge, experiences and expectations associated with social interactions with people belonging to ethnic minority groups. The information obtained from the participants was analyzed by using a mixture of quantitative and qualitative techniques in order to discover underlying dimensions in their responses. The results confirmed our prediction by displaying different associations between different types of contact (e.g., positive, negative) and the representations of minorities according to their position in the perceived social hierarchy. Findings are discussed in terms of their potential implications for contact interventions

El presente estudio hace un análisis de las representaciones cognitivas sobre minorías étnicas en una muestra de jóvenes universitarios españoles. Como hipótesis general se señala que las diferencias de estatus social percibidas ejercen un papel relevante en tales representaciones y en las expectativas de contacto. En varias entrevistas grupales los participantes fueron cuestionados sobre sus experiencias, conocimientos y expectativas asociadas a las interacciones con miembros de grupos étnicos minoritarios. La información recabada fue analizada a partir de un cruce de técnicas cualitativas y cuantitativas para verificar las dimensiones subyacentes en sus respuestas. Los resultados confirmaron esta hipótesis mostrando distintas nociones de contacto (ej., positivo, negativo) asociadas a las representaciones de las minorías según su posición en la escala social percibida. Los hallazgos son discutidos en cuanto a su implicación para futuras intervenciones de contacto intergrupal

Language use depending on news frame and immigrant origin.

The purpose of this study was to analyze the effect of the media on individuals' specific language use in relation to a news story on immigration: the influence of the news frame and group cue. Abstraction, complexity of language use, and negative affective language were evaluated. The 523 participants were randomly distributed to each of the four experimental conditions: news frame (crime versus economic contribution) by group cue (geographical origin of the immigrants involved: Moroccans versus Latin Americans). Through content analysis of the ideas and reflections that arose after the participants read the different news stories, using the Linguistic Category Model (LCM; Semin & Fiedler, 1991) to measure abstract language and the Linguistic Inquiry and Word Count (LIWC; Pennebaker, Booth, & Francis, 2007) to analyze complex language and negative affective language, it emerged that abstract language and negative affective language were more frequent in the participants assigned to the news frame on crime. Complex language was more commonly used when the news frame referred to the economic contribution of immigrants. Regression analyses showed the mediating role of attitude to immigration in the effects of news frame on negative affective language. The bootstrap method was used to assess the magnitude of the indirect effect. A significant mediator effect was also found through structural equation modeling. Analyses of covariance showed one interaction between news frame and group cue: Among those who read the news story in a frame linking immigration to crime and Moroccan origin, abstract language was more characteristic. The results are discussed from the theoretical perspective of framing.

To think or not to think: two pathways towards persuasion by short films on AIDS prevention.

Health messages are designed to stimulate an active cognitive process in those audiences generally with little involvement. The Elaboration Likelihood Model by Petty and Cacioppo sustains that subjects with high involvement and those with low involvement react differently to the persuasive message to which they are exposed. One efficient way to capture the attention of the low involvement audiences is to insert the messages within an entertainment context. Our study attempted to analyze affective and cognitive processes to explain the impact of these new formats, fictional shorts for HIV/AIDS prevention. A 2 x 2 factorial design was used, with involvement in the AIDS issue (high/low) and the type of format (musical/dialogue) as independent variables. The finding showed the better the quality of the short (with dialogue style) the more negative affectivity was stimulated, also the more cognitive processing was induced, and a more favorable attitude towards preventive behavior was stimulated.